“After an Arab spring in the Middle East, we will see customers rise up and demand that organizations listen. In not so long from now we’ll start to hear about a corporate spring. We’ve seen Mubarak fall. We’ve seen Kadhafi fall. When will the first CEO fall for the same reason?”
“By creating social customer profiles, employee social networks, customer social networks and product social networks, companies can delight their customers in entirely new ways.”
“Our social enterprise vision fundamentally changes how companies collaborate, share and manage information,” ~ Marc Benioff, chairman and CEO, salesforce.com
San Francisco
Salesforce.com, the enterprise cloud computing company, unveiled at Dreamforce 2011– the largest cloud computing event in the world – how it will reinvent itself in front of a crowd of 45,000 enthusiastic attendees. CEO Marc Benioff said: “Salesforce was born cloud and have now been born social. We want to delight our customers with something new.”